THE ART PLUG EDITORIAL: CB HOYO AT ART PALM BEACH 2019
REAL ART GALLERY BY CB HOYO
CB HOYO, a self-trained internationally acclaimed artist who emigrated from Havana, Cuba, is welcoming Art Palm Beach crowds and collectors into his “Real Art Gallery”, an experience where guests are guided through a gallery featuring what appears to be masterworks by famous artists in history.
His journey as an artist beginning when he was only a child, CB HOYO learned how to interpret the world through his paintings. And over the past few years, his work has been noticed on the global stage of contemporary art.
Last month during Miami Art Week 2018, CB HOYO showcased his “Real Fake Gallery” at the launch of The Art Plug’s first ever, The Art Plug Power House, a 40,000 square foot interactive art showcase. Inspired by breaking news that depicts the international art arena as a systematic destination for drug cartels to launder money through, CB HOYO expressed, through a multi-dimensional work, how devious the world of art and its players can be, and the possibility for multiple international art galleries to be used as secret cover-ups.
Divided into three spaces, the front rooms were built as an art gallery, with fake imitations of famous works of art dressing the walls and an actor pretending to be a gallerist. Following, guests found a waiting area with a kitchen and a bathroom, and inside the bathroom, guests could interact with a crime scene, whereas in the kitchen, drugs were hidden. Inside the third room, walking crowds found weapons, drug paraphernalia, and even a drug lord who participated with them throughout the tour.
Similar to his activation at The Art Plug Power House, CB HOYO will be highlighting “Real Art Gallery” at Art Palm Beach 2019 staged inside two rooms, decorated with counterfeit works of art, and led by a gallerist. Designing the tour in a way for his audience to interact with it, CB HOYO produced the second room as an operations studio of forgery, where an actor is screen-printing and creating imitation Andy Warhol works.
But most importantly, what CB HOYO wishes for the most, is for guests to have fun and leave with something to remember.
The traditional art gallery presents artwork with the intention that it be viewed, and considered for purchase. However, sometimes art galleries are used to host other less artistic activities.
In the Real Art Gallery everything is calculated. Nonetheless, you need to be ready to drive through the avenues of the unexpected. Viewers would have to walk across the entire gallery to enjoy the interactive experience.
The voice has been spread, people gather, wait in line, and enter with curiosity. A guided tour has been arranged to allow the public see the collection of contemporary artwork. Everything seems to be normal until they reach a transitional zone that leads to unexplored territories. Suddenly, there is a twist in reality. The gallery becomes an alternative business, an art forgery ring. People interact and come out with a smile.
Through the Real Art Gallery I seek to inform about a face of art that has been sanitized and distorted. The art world could be used as a money embellishing mechanism. An art gallery is always at common sight but its shady mission takes place behind hidden walls.
Above all, the Real Art Gallery creates consciousness about topics that are sometimes a bit uncomfortable, It does not try to preach or accuse anyone in particular, just shed light on a topic and urge viewers to look more closely for themselves. The Real Art Gallery has layers of meaning and it is an appealing invitation for an audience to get lost within.
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